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How to Master Perfect Blog Post Anatomy to Easily Grow Your Audience

Take Your Blog From Good To Great With Our Expert Guide for Content Marketing
How To Master Perfect Blog Post Anatomy To Easily Grow Your Audience

Anatomy of a Perfect Blog Post

Read any good blogs lately?

The best business blogs have evolved to keep their audiences engaged so that they can act.

Your audience has options. There are other channels competing for their eyeballs.

Don’t make your readers burn calories consuming your content. You can make reading your blog effortless with a thoughtful structure.

Let’s find out if your blog is in good health.

Understanding the anatomy of the perfect blog post will improve your content readability, utility, and search optimization.

Let’s dive into the essential blog elements you need to increase your content marketing effectiveness.

Table of Contents

Paragon Persona

Who are you here to help?

Not to sell your services, products, courses, events, and insights.

Tell me the name of the person that you want to help transform into their best self.

Attract your ideal buyer with your ability to solve problems, improve situations, and create success.

The ideal person has the economic means to exchange money with you for solutions. We call them Paragons.

Every word you assemble must create empathy and connection with your Paragon Persona.

Empathy is the universal key to creating customer connections.

Now, let’s move to building your authority with a universe of content.

Cornerstone Content

Are you blogging with intention?

Your content strategy must drive everything you publish. In fact, your strategy starts with your Cornerstone Content so that you can establish your expertise.

Cornerstone Content represents the core of your brand’s authority.

For your Content Universe, Cornerstones are the star nurseries that birth expert galaxy clusters.

Content Cornerstones have an inherent byproduct—your Paragon Persona. Paragon Personas dictate who your audience is for your blog.

Once you have “the what” and “the who” established, it’s time to move to “the how” we assemble your content.

SEO Keyword Phrase

Your Content Cornerstones and Keystone Topics will help you identify your keyword phrase for search optimization.

Use a long-tail keyword phrase to improve your search ranking.

Google Keyword Planner is a free tool that you can use to verify search volume for your topics. The search volume will determine if publishing the article has immediate value for your brand.

Choose your SEO keyword phrase wisely. Why? It will be in your blog titles, headlines, URL, images, and copywriting. Remember to make your focus keyword phrase meaningful for humans and search engines.

How To Master Perfect Blog Post Anatomy To Easily Grow Your Audience

Titles & Headlines

Did you know that WordPress blogs can have up to four titles for one post? Use a different title based on where your audience is engaging your content. You can experiment with your headlines to optimize your click-through rate for your perfect posts. Let’s look at the different titles for your blog anatomy.

  • Blog Title: The blog title appears on your website loop and single post.
  • SEO Title: The SEO title is the headline search engines use in their index.
  • Facebook Headline: Create a short, attention-grabbing headline for your Facebook Page.
  • Twitter Headline: Create a focused title for your Twitter followers.

Later, we will discuss getting more headlines for your blog posts to drive traffic to your content.

Blog URL

Your blog URL must contain your keyword phrase for your post to rank well on search engines. Search engines read content and context to determine the content of your article. The URL syntax will strengthen your SEO ranking.


Topic Category

Your Topic Categories can reflect your content pillars or topic clusters. The SEO experts at Yoast highlight two benefits to effectively categorizing your blogs:

  1. Don’t compete with your content for search rankings. Your topic categories will help you identify similar topics that you’ve previously written about to avoid duplicative efforts.
  2. Get your category pages to rank on search too. Categories are inherently topic clusters. If you don’t have time to create a content hub for your topic clusters, your blog category page can play a role. Your category page will rank for more keyword phrases from your headlines.

Never use “Uncategorized” as your topic category. If you can’t categorize it, don’t publish it.

Imagine going to your favorite department store, and there are no categories for products. The store manager piles everything in the middle of the store for everyone to sort through yourself. That’s the effect of the Uncategorized topic category.

Be intentional about the categories you use for your blog posts. They’re a vital element in your blog’s anatomy. You will also improve the usability of your site. Moreover, the depth of your categories makes it easier for your blog visitors to convert to subscribers. Take the time to get this right.

Featured SEO Image

The featured image is the most visual element of your blog’s anatomy.

The image can be a visual narrative of the article.

You may opt to hire an illustrator to design all your featured imagery for brand cohesion.

Likewise, you could consider hiring a professional photographer to create the custom stock that brings your brand story to every image.

Featured Social Image

What is the Open Graph protocol?

Facebook and Twitter pioneered the Open Graph protocol to enable websites to be rich assets on social networks. Today, the Open Graph protocol is on all modern social networks.

So, why does Open Graph matter to your blog’s anatomy?

Using the Open Graph Protocol, you can create custom images to share your blogs on social networks.

Optimize your image for Twitter and Facebook. You can increase the traffic to your blogs with a compelling picture for every share.

Table of Contents

Putting a Table of Contents (TOC) in your blog post will instantly improve its readability.

  • Your audience can quickly scan the TOC to find points of interest.
  • Make your TOC clickable to jump directly to a heading.
  • Short blogs may not need a TOC.

However, a Table of Contents is a must-have for your Cornerstone Content.

Infographic for Pinterest/Search

Infographics, charts, and illustrations have three immediate benefits for the anatomy of your blog:

  1. Visual content breaks the monotony of words on the page. Give your readers a visual way to consume the content to land your message.
  2. Search engines love images. Optimize your graphics for SEO as you would other photos. Your visual content helps drive traffic to your blog content.
  3. Create pictures for people to steal, share, and reuse. You know you’re producing high-value content if someone steals your ideas. The more your audience shares your graphics, the more eyeballs you’ll get on your content.
  4. Plus, having your images cited by others builds your backlinks and authority in your market.

Encourage it.

Ungated Article PDF/Slides

All popular document formats use open standards.

Open Office document standards make it easy for search engines to index the content.

Publish your ungated documents and slides on your website.

Your documents will rank on search and provide more utility for your content.


Tags are the most underrated element in your blog’s anatomy.

Use tags to connect ideas from various categories.

Consider the following example. Two blog posts can share the same audience (e.g., real estate agents.) Real Estate Agents is the tag that ties these two distinct posts together.

Like categories, tags can also have their content pages.

Use your tags strategically to organize your posts across different content pillars. Your audience can use your tags to find more topics with vertical or horizontal expertise on your site.

SEO Meta Description

Your SEO Meta Description is a summary of your page’s content.

It’s limited to 155 characters. However, it’s only visible in search results.

It’s best practice to include your SEO keyword phrase in your meta description to improve your clickthrough rate.

Google and Bing will include your SEO Meta Description as a snippet in the search results.

Without a meta description, the search engine will randomly choose a snippet from the content on your page. That would be a missed opportunity to drive traffic to your website.

Blog Excerpt

Your blog excerpt is for your website.

The blog excerpt is different from your SEO Meta Description. So, get creative with it.

Use this excerpt to capture the attention of the visitors on your website.


All business blogs need a clear call to action (CTA).

Remember, you’re not writing about your holiday vacations.

Your CTA doesn’t need to include a “Buy Now” button.

Use the call-to-action to move your audience to the next step in the customer experience.

Include Your Irresistible Lead Magnet

Think of your blog as a landing page for your website.


Because it is a landing page.

So far, you’ve done work to optimize your blog’s anatomy to get people to visit your website. Take the next step to capture leads.

The goal is simple. Get a new prospect.

Offer to provide a content upgrade for the blog. You can also offer downloads of the free tools mentioned in your article.

Internal Links to Essential Blogs

Your blog will automatically publish related posts to your page. You can take that a step further—link to specific blog pages that you want your audience to read. Your on-site SEO will improve with your internal links to other blogs.

Embedded Media Highlight

Keep visitors on your blog longer with embedded videos.

Videos provide another method to consume your content.

Moreover, YouTube is the number #2 search engine.

Your video will give another vector for people to discover your content.

Publish Date

The last piece in your blog’s anatomy is the publish date.

The date published lets the world know the currency of your content.

Keep publishing regularly so that your audience will have a reason to subscribe.

Choose Your Blog Elements Wisely

The anatomy of the perfect blog doesn’t have to include every element. Give your readers variety to keep your post engaging. Let your content marketing goals drive your format.

Your blog structure will improve the more frequently you publish content. Readability is the invisible blog element. Your blog readability should improve with your blog anatomy.

Always evaluate your blog anatomy to find out what works. Experiment with different content formats and buyer personas.

Your CTA, lead magnets and funnel strategy will influence your blog structure. The key to mastering the perfect blog post is discovering what works for your audience.

Experiment and conduct tests to see what works best.

Take Your Next Steps with our Free Tools

We made resources to help enhance your perfect blog post anatomy and content creation. Download your complimentary Perfect Blog Post Bundle from our online store. Here’s what you get:

  • Perfect Blog Anatomy Poster:to hang in your office for easy reference.
  • Perfect Blog Editorial Calendar: build a publishing cadence for your blog writing.
  • Perfect Blog Editor’s Checklist: use the checklist to verify and validate your blog anatomy.
  • Marketing Strategic Work Sessions: a complimentary ticket to our content Marketing Strategic Work Sessions.

Your audience will grow as you make your content easier to consume.

Use your blog structure to reduce your readers’ mental calories on your content.

Remember, the perfect blog post anatomy has fewer calories and more conversions.

Let us know how I can help you transform your People-First Content Platform.

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