Generate More Leads with Content Marketing
CONTENT MARKETING SERVICES
CONTENT STRATEGY
Let’s define your audience, buyer persona, content hook, and develop your execution plan for your brand.
CONTENT AUDIT
We’ll audit your content to identify gaps & opportunities to reuse, repurpose, revise and retire assets.
CONTENT MAPPING
We’ll create your content architecture to support your customer journey, lead generation, and social.
CONTENT STRATEGY
Create Your Content Universe to Dominate Your Market
Your content marketing strategy is the lynchpin to increasing your organic traffic, inbound leads, and brand authority in your market.
Get started with a lead-in Content Analysis of your marketing. We’ll identify content opportunities to increase your lead generation.
Content Pillars
Showcase your brand expertise with authoritative content on your key focus areas for your brand.
Video Marketing
Improve your brand engagement and showcase your culture with expert content for your audience.
Podcasting
Start a conversation with your audience and industry with an audio showcase into your brand.
Webinars
Engage customers in the awareness and onboarding stage with content to accelerate adoption.
CONTENT AUDIT
Start Your Audience-First Content Strategy
We recommend a content audit to focus on your ideal buyer’s desired outcomes. We’ll help you evaluate asset performance and determine what needs to be updated for relevance/SEO. The Content Audit investment reduces duplicative content creation and redundant work for your inbound marketing. The final outcome of the audit is a content creation planning calendar to close any gaps.
Your lead-in Content Analysis will assess your current state of marketing execution. We’ll provide direction for what’s needed to grow your authority and audience.
Long Tail Economics
& Content Marketing
Growth fails when you do too much. Base your content breadth and depth on your customer journey. Read how content clusters create long-tail benefits.
OUR APPROACH
Only the Person with The Plan Wins!
Everything starts with defining your brand story. Your website is the digital hub for your brand story. All content marketing must lead your audience to your website for action. Moreover, your Digital Brand Experience must be strategically integrated into web and social platforms to engage your audience. We provide the Content Marketing Stratagem for you to execute across the best channels for your brand.
CONTENT MAPPING
Full-Funnel Content Lifecycle for Sustained Growth
A comprehensive content marketing strategy requires engaging with your audience at each stage of her/his/their buyer’s journey. We’ll help you choose the right type and depth of content to map to your buyer’s moments of truth. Plus, we will automate your customer experience to ensure that you can personalize each engagement at scale.
Get Your Organic Growth Started
START CONTENT AUDIT
Get clarity on your brand story and your buyer’s desires with a deep content analysis of your existing content marketing assets.