research + innovation
Wellspring is the research and development branch of MADEGRANDBYCAM.
We’re asking the questions to help brands achieve sustainable growth.
Welcome to our Labs
…dedicated space to share early ideas and experiments in marketing + storytelling.
The Wellspring Difference
Content entrepreneurs rarely share what they are working on before it’s finished. We believe that’s a missed opportunity for collaborative learning. Every innovative company has an R&D division to foster growth in the industry, as well as develop a competitive advantage. Wellspring Research & Development keeps MADEGRANDBYCAM at the leading edge of content creation, intelligent automation, and growth marketing. To paraphrase Trinity from the Matrix, “It’s the questions that drive us!”
The flip side of the question is creativity. MADEGRANDBYCAM keeps mood boards, clippings, Pinterest boards, and videos. We use muses for inspiration and product innovation. For business, there are MGXC practices that drive process innovation. We study how stories and motifs increase engagement across brand touchpoints. We intend to give you more than a glimpse behind the curtain. You are invited to discover the future of creative marketing and automation with us.