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With the Right Story, You Can Make People Believe Anything

Which is better: stock footage or custom photography

Stock Footage and the Art of Storytelling

The story is the connective tissue of humanity. Today, creative professionals need great visuals for storytelling. Stock is a great aid for storytelling. However, it’s always better to create a custom stock footage library.

The Seduction of Stock Photography

The video below is stock footage. For me, I fell in love with its underlying theme. The editor carefully selected the stock in this movie. It’s a showcase for great editing and storytelling.

Authentic Storytelling

The movie presents a simple question. Can you detect authentic storytelling? Or, are you seduced by great editing?
Stock footage can enhance your story, it’s always better to build an authentic brand with original footage for personal brand.


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Want to learn more about building your Immortal Brand or have a stock photography question?

Cam Evans, MBA. Photographer
Cam Evans, MBA. Photographer

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