00:00:00 CAM EVANS, MBA, Chief Marketunist

So let’s talk for a second right now. Right now, I think we’re at an inflection point in terms of content marketing. It’s 2024. We’re rounding out the end of the first quarter of the year and all of the data is pointing to that. This is the last.

00:00:20 CAM EVANS, MBA, Chief Marketunist

Year really. Hone your message, position your brand and get your content out.

00:00:27 CAM EVANS, MBA, Chief Marketunist

To the market so that people can begin to gravitate.

00:00:30 CAM EVANS, MBA, Chief Marketunist

Towards the things that you were doing and the types of problems you’re solving, and if you haven’t really identify what that is yet, I would encourage you to get.

00:00:39 CAM EVANS, MBA, Chief Marketunist

The belly with the hike.

00:00:42 CAM EVANS, MBA, Chief Marketunist

And so the question becomes or the narrative becomes.

00:00:46 CAM EVANS, MBA, Chief Marketunist

That not only is it in your best interests to be generous with the content you’re creating, but.

00:00:54 CAM EVANS, MBA, Chief Marketunist

In fact, I would argue that being generous and creating more high quality content is absolutely the most selfish thing you could do in 2024. Hey, everybody, welcome to the market today. My name is Cam. Thanks for joining us for our bonus episode. And I wanted to get into.

00:01:13 CAM EVANS, MBA, Chief Marketunist

Starting with why you know Seth, Seth, but Simon Sinek talks about that you should begin with. Why are you doing something versus what or how are you doing something? And when I started thinking about content platforms and the things that I want.

00:01:29 CAM EVANS, MBA, Chief Marketunist

To talk about in this space, I have a whole conversation that we’re going to have in the future about the importance of building out of content platform. But as I look at the market unity, our podcast, the work that we’re doing with content, we’re being super, super generous with making sure that all of the investments I’ve made to get to know how that I have the insights that I have.

00:01:51 CAM EVANS, MBA, Chief Marketunist

And the expertise is just freely given away and I want to give it away one because I talk with a lot of entrepreneurs and.

00:02:00 CAM EVANS, MBA, Chief Marketunist

A lot of business owners, people who have been in business for decades and they are struggling still with the transition to marketing and the digital economy and marketing in the 4th.

00:02:12 CAM EVANS, MBA, Chief Marketunist

Industrial age and while you would think at this point in human history, that would be super easy to do, it’s not. It’s much more easier said than done. And so we’re being super, super generous with all of the insight that we have, so that the tuition I.

00:02:29 CAM EVANS, MBA, Chief Marketunist

Aid to get this intuition, we’re gonna let you skip to the criminal line like an easy pass.

00:02:35 CAM EVANS, MBA, Chief Marketunist

So that you can get your business off the ground faster without having to spend the years service spent mastering these techniques, you may need to spend some time mastering them for your business, certainly not going to spend as much time or as much.

00:02:52 CAM EVANS, MBA, Chief Marketunist

As I did.

00:02:53 CAM EVANS, MBA, Chief Marketunist

Going through this process, but generosity is is super important and we need to have conversations about of creating content. Not only do you want to be generous, but you want to be thoughtful in all of the things that you’re doing now. Self coding, he tell us about creativity.

00:03:13 CAM EVANS, MBA, Chief Marketunist

Is an act of.

00:03:14 CAM EVANS, MBA, Chief Marketunist

Generosity, and I think of that in terms of when I first wrote music and I would send out demos, cassette to record labels and music executives and publishing houses and production companies.

00:03:29 CAM EVANS, MBA, Chief Marketunist

An act of generosity, because that music, those were my children and those were my first kids and I was sending them out into a world that they were unprotected and I didn’t have management or representation. I was just sending them out into the wild and seeing what people had. But creating music, hoping that one person would enjoy it.

00:03:49 CAM EVANS, MBA, Chief Marketunist

Hoping that one person would love it and find.

00:03:52 CAM EVANS, MBA, Chief Marketunist

Worth and what you’re doing is a tremendous amount of work and you have to do it.

00:03:59 CAM EVANS, MBA, Chief Marketunist

In order for it to ever become something that you can do long term, and if you don’t do it over time and if you’re expecting something to be returned to you, it can become become a chore. And so that’s why it’s super important that as we think about that, how can you be generous without expecting anything? Do it without.

00:04:20 CAM EVANS, MBA, Chief Marketunist

Worrying about.

00:04:21 CAM EVANS, MBA, Chief Marketunist

If it’s going to have the reward that you expect it to have, can you stand to be right and stand to be alone? And this is super important to if you’re a content entrepreneur and you’re putting out consistent work on a regular basis, but you may not be seeing any type of feedback.

00:04:41 CAM EVANS, MBA, Chief Marketunist

And you certainly may not be seeing any type of revenue.

00:04:44 CAM EVANS, MBA, Chief Marketunist

From the creation of your work, can you know that you’re doing the right thing and in the process of knowing that you’re doing the right thing, can you send me alone? Another thought is this the uncertainty of knowing what the result is going to be?

00:05:00 CAM EVANS, MBA, Chief Marketunist

Before you do anything, make you more overly cautious than making the investment in the 1st place, and these are the challenges with generosity, you gotta do it knowing that you’re going to be doing it for a while and you have no expectations of any type of return. You have to do it, knowing that it’s the right thing for you to do and.

00:05:20 CAM EVANS, MBA, Chief Marketunist

While you’re doing it, you may feel.

00:05:22 CAM EVANS, MBA, Chief Marketunist

Isolated and alone, but man alone is different from being lonely and also can you do it without having the certainty of results so that you can continue to push forward and build up your platform, build up your expertise and show people what you’re doing. And finally, can you be world class and make sure that.

00:05:42 CAM EVANS, MBA, Chief Marketunist

That you create content that you’re creating it at a level that everyone in your industry would recognize that this is the benchmark and this is the best of what you do. And if you’re not going to do that this, it’s going to be challenging for you to remain in this for the long haul. But I do believe.

00:06:00 CAM EVANS, MBA, Chief Marketunist

Of 2024, it’s the absolute best time to be generous with your content production to be generous and your sharing your expertise, sharing your insights to build your authority because we’re in a stage now where with artificial intelligence and with the fact that more people are getting.

00:06:20 CAM EVANS, MBA, Chief Marketunist

Savvy to the fact that they need to produce more content, that there’s going to be just a bowl wave of content coming from all quarters and it’s going to be mostly mediocre. And when I say mostly I’m saying 85 to 95% of the content that will be produced from 2002.

00:06:39 CAM EVANS, MBA, Chief Marketunist

Before for war, the next six years will be BS will be absolute trash, and so if you can start now building the brand around what it is that you’re great at, what it is that you’re passionate about and let me qualify that work passion cause I hear people say passion.

00:06:59 CAM EVANS, MBA, Chief Marketunist

Quite a bit. Now when I talk about passion, I talk about it from a biblical standpoint.

00:07:06 CAM EVANS, MBA, Chief Marketunist

And meaning, what will you suffer for? What will you do without being rewarded for? And that’s what generosity really boils down to. What will you give of yourself without any expectation of a return? But?

00:07:25 CAM EVANS, MBA, Chief Marketunist

Now’s the.

00:07:26 CAM EVANS, MBA, Chief Marketunist

To be generous, because with the economy, the way that it ebbs and flows, people are seeking value first more than anything, and they’re seeking value before they exchange an e-mail address for the exchange, a credit card number for the exchange, the phone number.

00:07:46 CAM EVANS, MBA, Chief Marketunist

But there’s one thing. Even though I I do believe you should do this without expectation, generosity does have one byproduct that it creates automatically, and it’s not something that you need to have an expectation about. But it is something you should have an understanding of that generosity.

00:08:05 CAM EVANS, MBA, Chief Marketunist

Creates reciprocity and reciprocity builds into everything that you do that overtime as people indulge in partake of what you are offering the world freely.

00:08:20 CAM EVANS, MBA, Chief Marketunist

That at some point there’s going to be an option, there’s going to be a tugging and pulling on their spirit to return to you in greater measure. What they have participated in and consumed from what you’ve put out in the world. So do it with a clear mind that you’re building.

00:08:40 CAM EVANS, MBA, Chief Marketunist

Mass amounts of reciprocity without having to worry about where it’s going to come from.

00:08:45

The country.

00:08:47 CAM EVANS, MBA, Chief Marketunist

And that’s the other side of generosity. Generosity creates abundance because it helps you continue to put things out in the world. But over time, two things are going to happen. One more information is going to come to you so that you can continue to be generous as you open, you are allowing more things to be poured in.

00:09:08 CAM EVANS, MBA, Chief Marketunist

But at the same time, you’re also building a catalog of work so that you’ll be able to look back and publish or speak or write books or finance, and you won’t even have to think about this stuff. You can come out of a cold.

00:09:21 CAM EVANS, MBA, Chief Marketunist

Sleep and from a whole start be ready to talk about all of the things that you’re absolutely fantastic. And finally, generosity creates influence.

00:09:33 CAM EVANS, MBA, Chief Marketunist

But why do I say this is a selfish act?

00:09:38 CAM EVANS, MBA, Chief Marketunist

Well, for me it really boils down to time. Time makes being generous not only necessary, but it also is a selfish thing for me to do because.

00:09:51 CAM EVANS, MBA, Chief Marketunist

While I would love to help every client in the world, every entrepreneur in the world, every business owner in the world, do things I would love to help startups be able to.

00:10:03 CAM EVANS, MBA, Chief Marketunist

Fast track their business so that they can get even more funding and continue to move their business to profitability much faster. But the constraint the.

00:10:14 CAM EVANS, MBA, Chief Marketunist

That we’re all bound by this time, and the one thing you and I are not going to ever get more of if time. So no matter how much money we make, no matter.

00:10:28 CAM EVANS, MBA, Chief Marketunist

How much generosity we have? Where?

00:10:33 CAM EVANS, MBA, Chief Marketunist

Always going to be constrained by this. These chains of time and time is scarce. Your time is scarce. My time is scarce, and so I’m putting in the investment to create as much content as I possibly can so that my downtime. I can use it as I choose, that I can continue to contribute.

00:10:54 CAM EVANS, MBA, Chief Marketunist

To other organizations as I choose and I can contribute to the life.

00:10:59 CAM EVANS, MBA, Chief Marketunist

With the people that I love and care about as I choose, so I have to be super thoughtful in how much I’m producing so that I can have time to spend with the things and people that I care the most about. And that’s that’s technically a selfish thing. And so I’m being generous.

00:11:19 CAM EVANS, MBA, Chief Marketunist

So that I can be selfish and not have my time doing things that I don’t enjoy or want to.

00:11:27 CAM EVANS, MBA, Chief Marketunist

Or are not a good exchange in value for the time that I want, and so time itself is scarce and value is created by scarcity. So my time becomes more valuable. Your time becomes more valuable, but I’m able to leverage.

00:11:48 CAM EVANS, MBA, Chief Marketunist

This content production so that I don’t have to spend my time and you don’t have to spend money learning things from me.

00:11:57 CAM EVANS, MBA, Chief Marketunist

That you could have gotten through our blogs through our webinars.

00:12:02 CAM EVANS, MBA, Chief Marketunist

Through the podcast, through all of the videos.

00:12:06 CAM EVANS, MBA, Chief Marketunist

That we’re doing from the market penalty in Maine grant by Cam so that you can get as much information as you possibly freaking can without having to spend the time for it. So it’s a morally correct and ethically correct amount of selfishness and I think entrepreneurship is ultimately.

00:12:25 CAM EVANS, MBA, Chief Marketunist

About we want to choose how we spend our time, and if you’re doing anything entrepreneurial, you’re you’re making a choice about how you want to spend your time. So we can only exchange it for so much.

00:12:41 CAM EVANS, MBA, Chief Marketunist

And so we need to be highly selective about what we exchange time for. A lot of people spend all of their life exchanging their time.

00:12:49 CAM EVANS, MBA, Chief Marketunist

Money. I’m creating content so that I can not have to exchange time for money creating content so that you don’t have to exchange money for my time. All of those things should be available to you and then when you need me, you can ask more insightful questions. You can talk to other people.

00:13:10 CAM EVANS, MBA, Chief Marketunist

In our industry and ask them more precise questions and in the process of doing that, you’re able to get more precise. So it’s a win win. So if you’re a listener, if you’re a viewer of the channel, get the cheat codes that I’m providing for you so that you can unlock.

00:13:30 CAM EVANS, MBA, Chief Marketunist

Your next level without having to pay the tuition that it cost us to get this, and there’s a lot of stuff. You see the books behind me. I read all of this stuff and then I implement and then I write.

00:13:45 CAM EVANS, MBA, Chief Marketunist

Based on what did I learn from implementation, what did I learn from it? Experimentation. What is true and what was?

00:13:54 CAM EVANS, MBA, Chief Marketunist

Wrap what needs to be adjusted and what is uniquely grand, and once we find those things out, we can do that with a lot of pleasure. So with time, the market unity, we’ll become the wellspring, your wellspring.

00:14:13 CAM EVANS, MBA, Chief Marketunist

To help you grow your practice as well as your help, you become a better marketing and commerce professional and I’m looking forward to helping you do that. Thank you for listening. Thank you for your time and attention. But I wanted you to know why I’m doing.

00:14:29 CAM EVANS, MBA, Chief Marketunist

It helps me to be generous, but it also, by being generous, it allows me to be.

00:14:34 CAM EVANS, MBA, Chief Marketunist

Fish with how I spend my time and as you start thinking about your content platform and the things you want to do, I’m encouraging you to be overly generous so that one you can build the practice that you need to build of just generating content.

00:14:52 CAM EVANS, MBA, Chief Marketunist

And doing it with abundance.

00:14:54 CAM EVANS, MBA, Chief Marketunist

Understand that as you do it, you’re creating reciprocity in your market.

00:15:01 CAM EVANS, MBA, Chief Marketunist

And also recognize that it helps you to build influence as you continue to be generous. It’s much more different than generous. It’s different from being charitable because you’re putting things out in the world and make it far greater than it was when you got it and the marketing.

00:15:20 CAM EVANS, MBA, Chief Marketunist

With all the things I wish I had known.

00:15:24 CAM EVANS, MBA, Chief Marketunist

Before I started my journey and it’s also all the things I want my daughter to know as she starts her journey in creating business. So if I happen to leave the planet again, she’ll have this to say as a record of her father giving her.

00:15:44 CAM EVANS, MBA, Chief Marketunist

All of the inside that he possibly could share in a very short period of time, and I think that’s more impactful for legacy.

00:15:55 CAM EVANS, MBA, Chief Marketunist

Building then just simply saying, can we make a dollar that’s as long as she can make?

00:16:00 CAM EVANS, MBA, Chief Marketunist

All of the money.

00:16:01 CAM EVANS, MBA, Chief Marketunist

Life’s good. Thanks for listening to the marketing today. Hope you are doing well and living strong and there always be a market for the things we do, subscribe, listen, rank the show on your favorite podcast channel and but more importantly, if you’ve got questions, come over to the show, subscribe or leave a note.

00:16:23 CAM EVANS, MBA, Chief Marketunist

You can leave a voicemail and that will tell us what it is you’re interested in, and I can help you be more precise. Have a great.

00:16:30 CAM EVANS, MBA, Chief Marketunist

Have a Grand Day

Bye Bye.

[“Good Times 2024 Re-Mastered” Music Fades]