Years ago, one of my best confidants and I decided to start a record label. For me it was the second company I started and my first partnership. I liken the relationship to a young Sean “Jay-Z” Carter and young Damon Dash.  In case you’re wondering, I played the role of Mr. Carter in this budding music empire. It was the 1990s, the Golden Age of Hip-Hop and it seemed as if all of the innovation artists also had their own record label and control over their respective musical destinies.

All though I was the resident artist, He and I both loved art. We had a friend in common, that I will call Rebecca, for the sake of this story. Rebecca was a business owner and sold art with custom framing that she made herself in the local mall. We loved to go her store and watch her work and listen to her regale us with tales of her younger days and business wisdom. She was successful and I continued to learn from her for years.

One day, I asked Rebecca a question and her answered stunned me. I wanted to know if she had a succession plan for her business. What would happened when she could no longer work? As Rebecca aged, her arthritis pain would worsen from the constant work with her hands. I knew from our close relationship that some days were very difficult for her to work. However, she was the business owner and the most significant employee. Rebecca had created a job for herself that limited her ability to be a business owner.

Over the years, she hired other artisans and apprentice to help. However, they never would stick around long before finding employment elsewhere. This created a problem from Rebecca. If she stopped working the business she started and owned, it would cease to be an ongoing endeavor. That was the shocking truth that I grappled with to understanding. In time, she couldn’t continue to work and the only art store in the area closed business for good. Rebecca was my mentor…but this counsel created a conundrum that I have been mindful ever since.

I believe that all artists that start companies to commercialize their creativity are faced with this challenge from the day one. Some people will build their business with this challenge in mind, while others may not think about it until it’s too late.

Part of the challenge is that for the artist, it is his or her’s individual style, signature, or taste that makes their art unique. It’s not a commodity that can be produced at scale by another entity or automation. So to build a creative company, it’s size will be either limited to it’s principal artist unless the business owner enables processes and value chains to be developed that maximize each effort.

Creative agencies can take steps to ensure that the creativity of the company is not hampered by running the business and provides opportunities for continued growth.

 

Cam

Cam

Storyteller in Light ⁞ Image Alchemist

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Instagram post 2112126888231917939_5401888555 𝘛𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘧𝘦𝘮𝘢𝘭𝘦 𝘮𝘢𝘮𝘮𝘢𝘳𝘺 𝘨𝘭𝘢𝘯𝘥𝘴 𝘩𝘢𝘴 𝘯𝘰 𝘦𝘯𝘥. 𝘛𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘸𝘢𝘯𝘵𝘴 𝘸𝘩𝘢𝘵 𝘤𝘰𝘮𝘦𝘴 𝘰𝘶𝘵 𝘰𝘧 𝘵𝘩𝘦𝘮...𝘣𝘶𝘵 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘤𝘳𝘢𝘴𝘩 𝘵𝘩𝘦 𝘐𝘯𝘵𝘦𝘳𝘸𝘦𝘣𝘴 𝘪𝘧 𝘺𝘰𝘶 𝘴𝘢𝘸 𝘵𝘩𝘦 𝘴𝘰𝘶𝘳𝘤𝘦. 𝘐𝘵'𝘴 𝘤𝘢𝘭𝘭𝘦𝘥 𝘢 𝙩𝙚𝙖𝙩...𝘪𝘵'𝘴 𝘢 𝘧𝘰𝘶𝘳 𝘭𝘦𝘵𝘵𝘦𝘳 𝘸𝘰𝘳𝘥 𝘵𝘩𝘢𝘵 𝘭𝘪𝘵𝘦𝘳𝘢𝘭𝘭𝘺 𝘮𝘢𝘬𝘦𝘴 𝘵𝘳𝘪𝘭𝘭𝘪𝘰𝘯𝘴 𝘰𝘧 𝘥𝘰𝘭𝘭𝘢𝘳𝘴 (𝘦.𝘨. 𝘥𝘪𝘢𝘳𝘺 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴, 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘳 𝘣𝘳𝘢𝘴/𝘣𝘪𝘬𝘪𝘯𝘪𝘴, 𝘢𝘯𝘥 𝘮𝘰𝘷𝘪𝘦𝘴) 𝘢𝘯𝘯𝘶𝘢𝘭𝘭𝘺 𝘵𝘩𝘢𝘵 𝘯𝘰𝘰𝘯𝘦 𝘨𝘦𝘵𝘴 𝘵𝘰 𝘴𝘦𝘦! 𝘐'𝘮 𝘸𝘪𝘭𝘭𝘪𝘯𝘨 𝘵𝘰 𝘣𝘦𝘵 𝘪𝘧 𝘺𝘰𝘶 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘦 𝘮𝘢𝘭𝘦 𝘵𝘦𝘢𝘵𝘴 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘸𝘰𝘶𝘭𝘥 𝘫𝘰𝘪𝘯 𝘵𝘩𝘦 𝘯𝘰𝘣𝘳𝘢𝘤𝘭𝘶𝘣! 𝘛𝘦𝘭𝘭 𝘮𝘦 𝘺𝘰𝘶𝘳 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴. ⁣
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𝘌𝘯𝘫𝘰𝘺 𝘺𝘰𝘶𝘳 #nodairy 𝘸𝘦𝘦𝘬𝘦𝘯𝘥!🍦🥛☕🧀🥞⁣
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𝘛𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘧𝘦𝘮𝘢𝘭𝘦 𝘮𝘢𝘮𝘮𝘢𝘳𝘺 𝘨𝘭𝘢𝘯𝘥𝘴 𝘩𝘢𝘴 𝘯𝘰 𝘦𝘯𝘥. 𝘛𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘸𝘢𝘯𝘵𝘴 𝘸𝘩𝘢𝘵 𝘤𝘰𝘮𝘦𝘴 𝘰𝘶𝘵 𝘰𝘧 𝘵𝘩𝘦𝘮...𝘣𝘶𝘵 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘤𝘳𝘢𝘴𝘩 𝘵𝘩𝘦 𝘐𝘯𝘵𝘦𝘳𝘸𝘦𝘣𝘴 𝘪𝘧 𝘺𝘰𝘶 𝘴𝘢𝘸 𝘵𝘩𝘦 𝘴𝘰𝘶𝘳𝘤𝘦. 𝘐𝘵'𝘴 𝘤𝘢𝘭𝘭𝘦𝘥 𝘢 𝙩𝙚𝙖𝙩...𝘪𝘵'𝘴 𝘢 𝘧𝘰𝘶𝘳 𝘭𝘦𝘵𝘵𝘦𝘳 𝘸𝘰𝘳𝘥 𝘵𝘩𝘢𝘵 𝘭𝘪𝘵𝘦𝘳𝘢𝘭𝘭𝘺 𝘮𝘢𝘬𝘦𝘴 𝘵𝘳𝘪𝘭𝘭𝘪𝘰𝘯𝘴 𝘰𝘧 𝘥𝘰𝘭𝘭𝘢𝘳𝘴 (𝘦.𝘨. 𝘥𝘪𝘢𝘳𝘺 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴, 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘳 𝘣𝘳𝘢𝘴/𝘣𝘪𝘬𝘪𝘯𝘪𝘴, 𝘢𝘯𝘥 𝘮𝘰𝘷𝘪𝘦𝘴) 𝘢𝘯𝘯𝘶𝘢𝘭𝘭𝘺 𝘵𝘩𝘢𝘵 𝘯𝘰𝘰𝘯𝘦 𝘨𝘦𝘵𝘴 𝘵𝘰 𝘴𝘦𝘦! 𝘐'𝘮 𝘸𝘪𝘭𝘭𝘪𝘯𝘨 𝘵𝘰 𝘣𝘦𝘵 𝘪𝘧 𝘺𝘰𝘶 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘦 𝘮𝘢𝘭𝘦 𝘵𝘦𝘢𝘵𝘴 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘸𝘰𝘶𝘭𝘥 𝘫𝘰𝘪𝘯 𝘵𝘩𝘦 𝘯𝘰𝘣𝘳𝘢𝘤𝘭𝘶𝘣! 𝘛𝘦𝘭𝘭 𝘮𝘦 𝘺𝘰𝘶𝘳 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴. ⁣ ⁣ 𝘌𝘯𝘫𝘰𝘺 𝘺𝘰𝘶𝘳 #nodairy 𝘸𝘦𝘦𝘬𝘦𝘯𝘥!🍦🥛☕🧀🥞⁣ ⁣ BE 𝗠𝗔𝗗𝗘 𝗚𝗥𝗔𝗡𝗗⁣ MUSE + MUAH: @𝗙𝗥𝗜𝗗𝗔𝗣𝗟𝗔𝗧𝗧⁣ 📸ALCHEMIST: CAM 𝗘𝗩𝗔𝗡𝗦™⁣ 𝗕𝗢𝗢𝗞 𝗡𝗢𝗪 | mgxc.co/𝗺𝗮𝗱𝗲𝗴𝗿𝗮𝗻𝗱⁣ ______________________________⁣ #MADEGRAND #MGXC #MODELBOOK #CAMEVANS #DALLASPHOTOGRAPHER⁣ ⁣ ⁣ # ...

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Instagram post 2111937743651972118_5401888555 𝘐𝘧 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘢 𝘱𝘭𝘢𝘤𝘦 𝘵𝘰 𝘤𝘰𝘰𝘭 𝘰𝘧𝘧 𝘵𝘩𝘪𝘴 #𝘍𝘳𝘪𝘥𝘢𝘍𝘳𝘪𝘥𝘢𝘺 𝘨𝘰 𝘢𝘯𝘥 𝘴𝘦𝘦 𝘮𝘺 #peeps @𝘁𝗵𝗲𝗰𝗮𝗻𝗱𝘆𝘁𝗼𝗽𝗶𝗮. 𝘐𝘵'𝘴 𝘢 𝘳𝘦𝘢𝘭 #SugarRush So what's your favorite sweet treat?⁣
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𝘐𝘧 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘢 𝘱𝘭𝘢𝘤𝘦 𝘵𝘰 𝘤𝘰𝘰𝘭 𝘰𝘧𝘧 𝘵𝘩𝘪𝘴 #𝘍𝘳𝘪𝘥𝘢𝘍𝘳𝘪𝘥𝘢𝘺 𝘨𝘰 𝘢𝘯𝘥 𝘴𝘦𝘦 𝘮𝘺 #peeps @𝘁𝗵𝗲𝗰𝗮𝗻𝗱𝘆𝘁𝗼𝗽𝗶𝗮. 𝘐𝘵'𝘴 𝘢 𝘳𝘦𝘢𝘭 #SugarRush So what's your favorite sweet treat?⁣ ⁣ ⁣ BE 𝗠𝗔𝗗𝗘 𝗚𝗥𝗔𝗡𝗗 | 𝗜𝗚𝗧𝗩⁣ MUSE + MUAH: @𝗳𝗿𝗶𝗱𝗮𝗽𝗹𝗮𝘁𝘁⁣ 📸ALCHEMIST: CAM 𝗘𝗩𝗔𝗡𝗦™⁣ #𝗕𝗢𝗢𝗞𝗔𝗦𝗛𝗢𝗢𝗧 | mgxc.co/𝗺𝗮𝗱𝗲𝗴𝗿𝗮𝗻𝗱⁣ 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗺𝘆 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗳𝗼𝗿 𝗯𝘁𝘀/𝗼𝘂𝘁𝘁𝗮𝗸𝗲𝘀⁣ ______________________________⁣ #MADEGRAND #MGXC #MODELBOOK #CAMEVANS #DALLASPHOTOGRAPHER⁣ ⁣ ⁣ # ...

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Instagram post 2111743361156270444_5401888555 𝙄𝙩'𝙨 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙗𝙚 𝙖𝙣𝙤𝙩𝙝𝙚𝙧 𝙨𝙬𝙚𝙡𝙩𝙚𝙧𝙞𝙣𝙜 +𝟭𝟬𝟬° 𝙙𝙖𝙮 !!! 𝗗𝗿𝗶𝗻𝗸 𝗽𝗹𝗲𝗻𝘁𝘆 𝗼𝗳 𝘄𝗮𝘁𝗲𝗿 𝗼𝗿 𝗻𝗮𝗵!⁣
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𝘔𝘪𝘴𝘴 𝘺𝘰𝘶 𝘍𝘳𝘪𝘥𝘢!⁣
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𝙄𝙩'𝙨 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙗𝙚 𝙖𝙣𝙤𝙩𝙝𝙚𝙧 𝙨𝙬𝙚𝙡𝙩𝙚𝙧𝙞𝙣𝙜 +𝟭𝟬𝟬° 𝙙𝙖𝙮 !!! 𝗗𝗿𝗶𝗻𝗸 𝗽𝗹𝗲𝗻𝘁𝘆 𝗼𝗳 𝘄𝗮𝘁𝗲𝗿 𝗼𝗿 𝗻𝗮𝗵!⁣ ⁣ 𝘔𝘪𝘴𝘴 𝘺𝘰𝘶 𝘍𝘳𝘪𝘥𝘢!⁣ ⁣ ⁣ BE 𝗠𝗔𝗗𝗘 𝗚𝗥𝗔𝗡𝗗⁣ MUSE + MUAH: @𝗙𝗥𝗜𝗗𝗔𝗣𝗟𝗔𝗧𝗧⁣ 📸ALCHEMIST: CAM 𝗘𝗩𝗔𝗡𝗦™⁣ #𝗕𝗢𝗢𝗞𝗔𝗦𝗛𝗢𝗢𝗧 | mgxc.co/𝗺𝗮𝗱𝗲𝗴𝗿𝗮𝗻𝗱⁣ ______________________________⁣ #MADEGRAND #MGXC #MODELBOOK #CAMEVANS #PROPHOTOGRAPHER⁣ ⁣ ⁣ # ...

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