Business 4.0
Grow Your Audience
Create a movement and grow your business.
Overview
Sustainable Audience Building
Clarify Your Message
Develop your branding from your buyer’s perspective. Focus on solving the external and internal challenges that are preventing her living her best life. Keep it simple.
Your website is where you bring your brand story to life with inspiration and evidence of transformation. Let’s get started.
Branding Workshop
Share Your Expertise
Cornerstone Content Strategy
Content Pillars. Cornerstone content addresses the external and internal challenges of your primary audience and establishes you as the authority for your market.
Video Marketing
Video Content: Once you have your Cornerstone Content, we recommend a video-first approach to distributing your thought leadership and market expertise for your audience.
Podcast Production
Content Series: Embrace podcasting for your content marketing. Podcast listeners are more engaged than social media audiences. We’ll help you develop your show strategy.
Workshop Presentations
Live Events: Buyers desire in-person events. Bring your cornerstone content to workshops and webinars with bespoke presentations to deliver your brand story with clarity.
Content Re-Use and Lead Generation
We develop content marketing strategies that provide you with the maximum reuse and repurposing of your cornerstone to create lead magnets, weekly email articles, and blogs for organic traffic. A focused execution will help you consistently grow your audience.
Branding Workshop
Create Meaningful Customer Engagement
Why It Works
Audience-First Marketing
The only way to beat the algorithm is to own your content and your audience. Social networks continuously tweak feeds to favor sponsored and paid content first. As a result, you have to produce ads and boost your content to get more eyeballs on your posts. However, when your content and brand story are tightly focused on your ideal audience, you can cut through the noise and beat algorithm. Your audience is actively looking for you and you’re providing the resources that answers their questions. Search engines and social networks want to keep their audience engaged with meaningful content. We’ll help you build brand distinction so that you create sticky content and audience loyalty.
Frequently Asked Questions
How do I grow my audience?
First, start by defining what your goals and objectives are for the growth campaign. Be realistic. Don’t expect to move a mass number of buyers from prospects to customers in one fell swoop. Your growth strategy requires understanding the buyer’s journey and building positive engagement at each moment of truth.
How often do I need to publish content to grow my audience?
The frequency of your publishing will be based on your goals and the reach of your content. The most important note is to publish high-quality content on a consistent basis. We will help you build an editorial calendar, audience/hashtag research, and schedule your post to ensure you are growing your audience.
How can I monetize my audience without selling products or my services?
Monetization strategies abound. However, we recommend that any monetization strategy during a growth campaign be subtle because it’s not the purpose of growing your audience. If you’re always selling versus creating value for your audience, they will tune your content out. We can help build subtlety into your growth plan so that your marketing funnels can be monetized.
Can I integrate my audience into my lead generation and CRM platform?
Absolutely. In fact, we don’t recommend growing your audience without lead management automation and a CRM platform to orchestrate, nurture, and engage your audience.
How do I measure the effectiveness of my content analytics?
We have extensive reports and analytics that we provide from your social media, website, and third-party channels to get a holistic view of your audience, it’s composition over time, and your growth against the goals and objectives set forth. We’re excited to work with you to grow your audience.
Resources
Content Marketing for Audience Growth.
Cornerstone Content
Start building momentum for 2022 now.
Video-First Marketing 101
Start building momentum for 2022 now.
Promoting Your Podcasts
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Personalized Buyer Journeys
Start building momentum for 2022 now.
Get Started
Grow Your Audience
You don’t build an audience overnight nor in 30 days. The Grow Your Audience Business Accelerator includes all of the creative production assets and content marketing strategy to execute a comprehensive growth campaign for your brand. We’ll help you put the right pillars in place to consistently develop your authority and attract more people to your brand. In time, growing your audience will be automatic and your business growth will be sustainable. We’ll help you identify and segment your audience for multiple products and revenue streams for your business model. This will help you serve the right messages to the right people at the optimal time for them to move forward in their buyers’ journey. Let’s get started and grow your audience.