The ABCs of SEO
Give your audience the building blocks to improve their situation with your brand. Strategy tells you what to do to move forward. It’s the starting point for creating helpful content.
Turn knowledge into know-how. Give your audience the steps to complete the journey. Stratagem enables your content to move from ‘meh” to “meaningful.” Use stratagem to build authority.
Help your audience get started with a practical guide. They can take the steps and strategy you’ve provided an apply them to their own situation. Help them win to become trustworthy.
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